The base concept behind Printerpoint was clear: resellers of wide format printers can easily monitor their fleet of printers in the wild, and know at a glance if there are any problems. The first challenge was knowing what information users would find useful, for which models of printers.
Secondly, once we've determined which information will be displayed, I needed to understand my users well enough that I could develop a UX that they would embrace, use–and most importantly–pay for. I needed to anticipate UI that could handle empty states, light use, and large enterprise environments with 40,000 devices.